American Seminar Leaders Association

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Benefits

21 ways you will immediately benefit by attending:

• Learn the seminar presentation secrets of the world's greatest seminar leaders.
• Put together a first-class seminar that creates rave-reviews for you.
• Gain recognition as an expert and establish yourself as a world authority.
• You will be able to book 10 in-house seminars in 30 days.
• 22 Critical elements that must be included in every successful brochure.
• Learn how to add humor and excitement to your seminar.
• Use direct mail to fill the seats.
• How to choose the best day, month, and location to conduct your seminar.
• Design a masterful brochure that attracts participants like a magnet.
• Proven strategies for promoting public seminars on a $100 budget.
• Make your seminar worth $500,000 using audio visuals.
• How to choose and test mailing lists to assure maximum response and profits.
• Learn how to tap the most lucrative market: corporation.
• How to go from zero to $250,000 in 18 months with TADA strategy.
• Get free publicity and exploit the media to promote your seminar.
• Hold your audience in the palm of your hand.
• Cash in on what you know by creating a money making seminar.
• Become a Certified Seminar Leader (CSL).
• 5 Techniques to deliver a powerful and motivational seminar.
• How to get speakers bureaus to promote you and your seminars.
• Boost attendance with the secret of the two-step promotion technique.

Greetings University Candidate!

Congratulations on taking the first step toward making money now with your own seminars and receiving your ASLA designation as a Certified Seminar Leader. Maybe you have the desire to do your own seminars to the general public or perhaps "in-house" to corporations. You could be a professional who wishes to do free informational seminars to build your business quickly with a large quantity of qualified prospects. You could be doing seminars now, but you need more effective ways to fill the room. You may not have developed the BOR (Back of the Room) products to increase your profits 30% to 300%!

You could go out and try to figure this business out on your own and learn by the “School of Hard Knocks.” Most likely it would be incredibly frustrating, a ton of work and unfortunately you would probably get limited results. But, what if you followed the Three Steps to Mastery from the beginning and accelerated your learning curve dramatically?

After joining ASLA and learning the simple strategies presented at the University, I began conducting financial seminars. I've tripled my insurance business. - Robert Bergman, CSL

STEP ONE: Begin with a Proven Model before you take action.

What would happen if you have never been snow skiing before, you buy all the clothes and new equipment, strap it all on, you head up to the top of the hill, somehow make it off the chair lift and begin your way down the most difficult Black Diamond run? That's right! You could kill yourself and if you did make it down alive, you would be so frustrated that you might not ever go skiing again.

Our model at ASLA is based on the work of the founder of ASLA, Paul Karasik. He literally wrote the book on subject: How to Make It Big in the Seminar Business. As you will see by the enclosed brochure, the success model is there from start to finish for you to follow.

You made me a star. Thanks to ASLA and your University program, I landed a seminar contract worth more that $100,000. - Phil Max Kay, Consultant

STEP TWO: Immerse yourself in the topic you want to master.

Instead of trying to figure out skiing alone, what if you took a three day weekend and hired a top ski instructor to show you step by step,what it takes to become a proficient skier? Your coach was there to show you what to do and how to do it, but also what pitfalls to avoid. That's what we do at the ASLA with your Professional Seminar Leaders University program. You spend three days with a maximum of fifty like minded individuals with the sole purpose of getting clear on your TADA (Target Audience Design Approach.) You will learn how to structure the event using MDA, (Modular Design Approach ) how to deliver it, determine the proven strategies to fill the room and create your game plan for success once you leave the event. A crucial long term benefit is the ability to effectively network with and learn from the quality participants at the University.

TADA x MDA=ASLA’S FORMULA FOR A SUCCESSFUL SEMINAR LEADER

STEP THREE: Repeated exposure to the material you want to master.

The Law of Association dictates that you will become like the people and information you spend the most time with. After the initial immersion in the material, you must continually re-expose yourself to the material you learned initially and the area of your chosen expertise.

You also receive a one year membership to the prestigious American Seminar Leaders Association which includes:

• ASLA Up Front Newsletter published quarterly. Provides members with strategies and techniques to improve their professional skills.
• Discounts on "ready to go" educational programs you can market for yourself.
• ASLA "800 Number Hotline" to answer your questions.
• Discounts on ASLA web site ads. Discounts on ways to promote yourself through radio and television.
• Local Area Chapters (in formation) and Seminar Leaders Success Conferences. Members meet, network, and build profitable relationships with colleagues.

Upon completion of the Professional Seminar Leaders University you will receive the valuable Certified Seminar Leader (CSL) designation. It will help set you apart from the competition and reflect your commitment to the highest professional standards and your qualification to conduct seminars.

When you arrive at the University, you will receive the Comprehensive University Workbook, ($197 Value) a 100-page guidebook which places all the powerful strategies and techniques of designing, marketing, and delivering your seminar right at your fingertips. It provides you with the checklist, sample contracts, telemarketing scripts, sample form letters, innovative marketing approaches, and specific action steps.

Your investment is only $1,497.00 for the entire University. When you register prior to 21 days before the event, your Early Bird tuition is only $1,397.00. Does your spouse work in the business with you? They can attend with you for an additional $197 (this amount does not include the certification). You will receive one set of materials per couple. If your wife would like to obtain the certification or if you have a partner or someone from the same company, and you register together, your tuition is only $2,497.00 for both (you will receive a $497.00 discount). Regardless of your investment, for many people the entire investment to attend is a tax deduction.

Your investment to attend the University now will pay you dividends for years to come. As an added bonus, as a graduate of the University and as a ASLA member in good standing, you can attend any University again for review for only $175. Many graduates attend again for the networking alone.

ASLA Guarantee: If after attending the first session of day one, you are not completely satisfied, you can leave the course and your money will be refunded in full.

The day will come after you attend the University and you are in the back of the room, behind an excited group of people who are there to hear you and gain from your experience and specialized knowledge. You are thrilled because you now have the opportunity to make a difference for others beyond anything you have done before. The room is set up perfectly and an associate begins your introduction. You take the stage, prepared and confident of your outcome. The audience loves you during the event and follows your lead to take action now as you conclude.

The back of the room is busy as people are buying your products or signing up for individual consultations. As you review the results of the event and begin to total your profits, you see a number that is far more money than you have ever made in one day. What is even better you asked for and received five quality referrals to do the same event again. You now have your own proven formula to have more fun, serve others, make big money and expand your business much quicker than you ever imagined.

I do not know if this will happen to you, but I do know that if you call 800-735-0511 and reserve your seat at the Professional Seminar Leaders University you will take the first step toward making it a reality.

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