Up-Front )
 The Official Newsletter of the American Seminar Leaders Association January 2007 
In this issue
  • Message from the ASLA President
  • The Power of Networking- Part 2
  • SOUNDING BETTER ON THE PHONE
  • 5 Laws of Successful Marketing Ideas
  • News about our CSLs

  • Dear June,

    Welcome to ASLA, an organization dedicated to seminar leaders, speakers, trainers and coaches.

    Our mission is to train those interested in becoming a seminar leader or a public speaker and make them some of the most successful, powerful and inspiring presenters in the world.

    If your goal is to make a difference in other people's lives, ASLA is here for you. Become part of our community of successful seminar leaders and public speakers.

    Your success is our success and we are dedicated to it!

    Seminarily Yours,
    June Davidson
    ASLA President

    Message from the ASLA President

    I wish you a happy and prosperous New Year!

    Lets look at your unlimited possibilities for the coming year. It is helpful to glance back on 2006. Make a list of your gratitudes then make a list of your learning lessons and find the gratitude in them.
    2006 was a tremendous year at ASLA.

    We have embraced international training for seminar leaders and for coaches. We look forward to 2007 with a breakthrough for our trainers to go International. anyone desiring to go on our list should call the office at 800-801-1886. we need to list your expertise, your one sheet and if you have a demo you should forward that to us also.

    Now vision 2007 for your highest potential.
    Our vision for you is...
    Double the income for our CSL's
    Double the income for our CAC's
    What can we do to help? Call Gina for any of your advanced training needs and for our discount program for members.

    We have two large companies looking to hire our Coaches. One is on Relationship Building and the other is Small Business Coaching.

    Free Article

    The Power of Networking- Part 2
    By Robbie Motter

    SELF INTRODUCTIONS

    Generally, all attending a networking function share a common interest, so that you are not really with strangers. To help you feel more comfortable, look for what you have in common with people at an event.
    You could wait forever if you wait to be introduced. Have a planned self-introduction that is clear, interesting and well delivered, and if talking about your business, make sure it clearly identifies what it is you really do. What you will say about yourself will depend on the nature of the event.

    Say you Name. What you Do..With Energy!
    Rehearse a quick 8 to 10 word description of your business or service. Provide essential information and something interesting that may engage people in conversation!

    MOVE FROM GUEST TO HOST BEHAVIOR!

    Hosts exhibit gracious manners, meet people, starting conversations, introducing others and making sure their needs are met! Hosts are concerned with the comfort of their guests and actively contribute to that comfort.

    CHECK YOUR BUSINESS CARDS

    Business cards give people a tangible, physical way to remember you and something they can slip into their wallet, rolodex, desk, etc. The excuse, "I just gave out my last card" smacks of poor planning.
    NEVER be without your cards, no matter where you go.
    Devise a system for carrying your cards and collecting cards from others.
    Never, never throw away the business cards you collect for follow-up. Set up a filing system. Remember, even though you may not need their product or services, you don't know who this person might know.

    Write something on the other person's card to help you remember them. Ask them what their company does and what they do and write it on the card. Also, it in your conversation with Jim Jones, you learn he is a Padres fan, a note on his card will remind you of your common interest.
    The next time you talk, you'll have a "starting place" to continue. Also, add on the card the date and location you met him.

    Don't pass out brochures. They are expensive and bulky, use them for follow-up.
    If you want to give your card to someone, but they have not asked for it, ask for theirs first. Most people will respond in kind. Give cards to people that you want to call you.
    Be prepared with small talk. It is essential. It is bad manners to monopolize a conversation, it is equally bad manners not to talk enough! A bore is someone that lacks small talk. Silence is not golden-it is the kiss of death.
    Small talk should intrigue, delight, amuse, fill time pleasantly. Anything will do. Use timely news stories.

    Be a good listener. Get people to talk about themselves and listen with your ears and your face! One of the nicest compliments you can give is to ask questions about their business. Let them talk about themselves.
    Remember eye contact and a smile. They are critical!

    You want to establish a strong enough relationship for the networker to distinctly remember you and your conversation when you make your follow- up call.

    THE ENTRANCE There is no such thing as being fashionably late to a meeting.
    When you arrive, give the room a quick once over. Locate where you can position yourself to meet the most people.
    Look around for people you know, but don't stick only to friends and acquaintances. Remember you are there to get a minimum of 5 new business cards. After you have met your five new people, then you can look for individuals you know and go over and re- introduce yourself.
    Remember to chat briefly and move on.
    Have someone you know, preferably someone with stature with the organization, business, etc., introduce you to the types of people you want to know.
    Network in pairs with an associate. Make sure you can introduce each other. Separate as soon as possible. If you stick together, your ability to meet people and work the room is limited.
    Comment on the facility, the food, the organization, the parking and traffic problems, the benefits that will come from the event, etc.
    To make the most of your networking efforts, try to establish rapport with each contact. To recap the full benefits of networking, you need to have as much information as possible about the interests, both professional and social, of your contact.

    GIVE TO GET

    Learn to introduce the people you meet to others that they may want to meet. Ask who they are, their company they work for, what their company sells and who their customers are. For example, suppose you meet Alice Jones, with ABC Communications, who sell mobile radios and their primary customers are construction companies. Introduce to any people with construction companies, or give her a name or two. Alice will be willing to help you with your networking needs since you have helped her.
    Remember to enter any door prize drawings. Winning gives you "fame" and an opening for people to approach you.
    Thank the host before you leave!

    FOLLOW UP DO'S AND DON'T'S

    1. Don't be afraid to ask for what you need, or who it is you want to meet.
    2. Do report when you are given a successful lead and repeat your thanks.
    3. Do call members of your "NETWORK" for no reason at all.
    4. Do keep expanding your NETWORK.
    5. Do deliver on your promises.
    6. Do take others up on their offers to help.

    Follow up on your contacts. It is not a relationship until someone takes the initiative, whether it be a note, phone call, breakfast, lunch or dinner.

    START TODAY...practice the "WHO DO YOU KNOW THAT KNOWS" technique!
    It really does work...Also, remember to think globally, not just locally!

    The 12 Steps On "HOW TO DO ITS"

    1. Make NETWORKING a high priority
    2. Organize your current NETWORK
    3. Put yourself out there
    4. Advertise yourself
    5. Make the first contact
    6. Be a promoter of others
    7 Ask questions
    8. Keep in touch
    9. NETWORK with competition
    10. Remember people's 'Special Days'
    11. Say Thanks
    12. Sell NETWORKING to others
     

    Robbie Motter is the owner of Contacts Unlimited, a Marketing and PR Firm. She also is a Certified Master Life & Business Coach, Certified Seminar Leader, Writer and the Western and Mid-Atlantic Regional Coordinator for NAFE, and the Gold Founding Sponsor of For You Networks, which are NAFE affiliate networks. Check out her website at www.rmotter.com or email her at rmotter@aol.com.

    SOUNDING BETTER ON THE PHONE
    You can make a better impression on the phone by opening your mouth wider as you speak and moving your lips more.
    Most people dont move their lips enough, which flattens the tone of their voice.
    Do not squueze the phone between your neck and shoulder. This tenses your throat and makes you talk from one side of your mouth.
    Speak in your lower vocal range. Telephones transmit lower pitches more truly than higher tones.
    5 Laws of Successful Marketing Ideas
    1. The mind loves outrageous so generate some excitement.
    2.Deliver newsworthy value tied into the trends and your targeted audience.
    3.Add back of the room products that a consumer can wear, eat, play with or learn something unusal from.
    4. Read ads-as most are boring, stupid, or insulting-do the opposite in your ad creating and speaking to your targeted audience.
    5. Highlight the benefits of attending your seminar.
     
    News about our CSLs


    Cordie Alford, CSL has published her book "I said No to the Angels" in August 2006.

    Now the book is available on Barnes&Nobles and Amazon.com.

     

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