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Dear Alina,
Welcome to ASLA, an organization dedicated
to seminar leaders, speakers, trainers and
coaches.
Our mission is to train those interested in
becoming a seminar leader or a public speaker
and make them some of the most successful,
powerful and inspiring presenters in the
world.
If your goal is to make a difference in other
people's lives, ASLA is here for you. Become
part of our community of successful seminar
leaders and public speakers.
Your success is our success and we are
dedicated to it!
Seminarily Yours,
June Davidson
ASLA President
Message from the ASLA President
We are proud to announce the opening of
our in- house speakers' bureau.
The ASLA members will be placed on a speaker's
circuit and will be assisted in marketing
their seminars, products and services.
The other speakers bureaus will not have
you as clients unless you are making $2,500 -
$3,000 per speaking engagement.
ASLA is here to support the CSLs (certified
seminar leaders) and cover the gap until they
reach this level.
ASLA is now marketing to corporations. We
have every kind of expertise represented with
our CSLs and we look forward to your success
in the corporate world.
Please update your one-sheet and send it to
Alina at info@asla.com
Call Geri Rouse at 800-801-1886 regarding
booking speaking engagements.
Please
send us your questions at info@asla.com
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SPECIAL LIMITED TIME OFFER! |
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FIRST TIME INCREDIBLE OFFER!
OVER 50% DISCOUNT!
7 DAYS ONLY! Offer ends August 19th!
If you respond now you can get
enrolled in the
HOME STUDY COURSE
immediately !
Take action now! Now risks involved!
Click here for details on the Special
Offer » |
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11 Leadership Tips |
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1. Become vulnerable! You can't do it
alone and the project, goal or mission can
only be accomplished with their buy in.
2. What does it take for their buy in?
Find out what the other people need or
want to be a part of the winning team and
remember every person has a different
agenda and some of the agendas may be
hidden.
3. Set up a brainstorming session and have
an input from each, about his or her
views. You can control this session by
limiting the time allotted for the
brainstorming.
4. Use a form for each person to list
their strengths, personality traits and
the type of person they feel could best
assist in reinforcing their strengths.
5. Remember it is not about you. It is
about them and the goals they can reach
together quickly and with quality.
6. You reinforce the vision of the goal
and become a lighthouse. You are the
beacon that lights the way to the success
of the project.
7. Put enthusiasm into the project even if
it lacks the luster - create it. Look
forward to the excitement of each
accomplishment and acknowledge those who
participate.
8. Listening skills are by far your most
successful tool. Listen to see, hear and
feel the tempo of each one and use their
words when giving feedback. This gives
them the feeling that you understand them
and they are a part of the family. Words
given back on a familiar pattern creates a
safe environment. Goals will be
accomplished much quicker.
9. What can you do differently tomorrow
that will give even better results? This
drives your list for accomplishments.
10. You pull from the past, work in the
present and the future is brought closer,
quicker and less stressful when you
realize that you stand on the shoulders of
giants and those giants are your team.
11. Leadership is something we earn by the
importance other place on what we do for
and with them.
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Articles from CSLs "Unleash your
Creative Potential " |
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by Robert Bapes, CSL
In today's increasingly competitive
business environment, individuals and
firms must be quick to solve problems and
exploit opportunities. Ignoring this
truism is to risk being put out of a job
or out of business. We can no longer do
what we have always done and expect the
same results. The game is constantly
changing and we must anticipate and
prepare for these changes. This requires
different thinking than in the past. It
requires creative thinking.
How many of you have had this experience?
You are getting a little bored at a
wedding reception and begin playing with
the swizzle sticks. If you are like me,
you have twisted, bent, folded, spindled,
mutilated and melted them into all manner
of interesting shapes. Now, how many of
you have used that activity as an
inspiration for a multi-million dollar
product line? Not many I'd guess,
including me.
How many of your competitors are right now
developing creative ways to make your
product line, job or industry obsolete?
The only way to stop them is to obsolete
yourself and the only way to do that is to
become more creative.
Luckily, we can learn to be more creative
just like we can learn to become better
golfer, faster readers or better parents.
What we need is the will to try, coaching
and practice. You have to supply the will
and commit to practice. The rest of this
article will provide the coaching you need
to unleash your creative potential.
I have a small voice in the back of my
head that I hear when I need to get
creative to solve a problem or investigate
an opportunity. Some people call it
intuition. I prefer to call it the IdeaDoc.
To me, creativity is the combining of
previously unrelated thoughts or things
into something new. My IdeaDoc is the
bridge to my subconscious, which is where
most of this combining takes place. To
learn to be more creative, take the
IdeaDoc's prescription:
Break Old Habits. Habits are
important in that they order our routine
activities, allowing us to think about
more important issues. Unfortunately, they
can freeze our thinking as well as our
activities. By breaking unimportant
habits, we allow ourselves to be more open
to new thoughts and opportunities.
Embrace Failure. All creative
accomplishments are the result of
experimental trial and error. Any ski
instructor will tell you that if you
aren't falling down, you aren't learning
anything. The same is true of creativity.
If you aren't failing, you aren't trying
anything new.
Take creative excursions. Learn to
relax completely to get in closer contact
with your subconscious which is where most
creative thought takes place.
Change perspective. Observing a
problem from a different angle often
exposes views of solutions that you
previously missed.
Set idea goals. Don't implement the
first idea you have that seems
approximately right. There are always
multiple answers to a problem. The most
ingenious and creative of them is the
twentieth potential solution and not the
first.
Beware of power of labels. Once you
name a problem or give it a label, you
also give it the parameters that the label
carries. This makes it difficult to think
outside those constraints or "think
outside the box."
Record your thoughts. Ideas are
fleeting. If you don't record them
immediately, you'll lose them. There is
nothing more frustrating than remembering
you had a great idea and not remembering
what it was.
Nurture your ideas. Ideas are born
dumb and fragile. Like infants, they can't
survive without nurturing. They need to be
protected while you build and refine them
enough for them to stand on their own.
With the IdeaDoc's prescription and some
practice, you'll unleash your creative
potential. And, in the process, you'll
find business, and life in general, more
interesting, surprising, exciting and
joyous.
Robert R. Bapes, CSL, is a speaker and
business consultant. |
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Creative Thinking - Simple Solutions |
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by Brian Tracy
All great fortunes are ultimately
founded on ideas to solve problems and
serve people in some way. Many
millionaires began with nothing but a
clear idea of a frustration that others
experienced to which they then found a
solution.
For example, Tom Monaghan of Domino's
Pizza saw a simple problem with a simple
solution that made him a billionaire. He
recognized that when people were hungry,
and they ordered pizza, speed was more
important than quality. People who were
hungry wanted to eat as quickly as
possible. So he changed the focus on his
pizza business from delivering high-
quality pizzas to delivering fast pizzas.
He guaranteed delivery within 30 minutes.
Soon, he has all the business. Before he
was finished, he had thousands of Domino's
Pizza restaurants all over the United
States and Canada serving fast, hot pizzas
to hungry people. It made him a billion
dollars.
What do you want to be, have, and do more
than anything else in the world? The more
clear and determined you become about your
goals, the more creative you will be.
What are the problems or obstacles that
stand between you and your goals? Write
them down, define them clearly and then
focus your mental powers on solving those
problems and removing those obstacles.
Between where you are and where you want
to go, there is always a limiting factor
that determines the speed at which you can
get there. What is yours? Finally, keep
asking yourself key questions. What are
you trying to do? How are you trying to do
it? What if you are wrong? Could there be
a better way? What are your assumptions?
What if your assumptions are wrong? If
your assumptions were wrong, what changes
would you have to make in your approach?
Many of the great breakthroughs come from
approaching situations from a totally
different point of view.
Mindstorming.
In mindstorming, which is also called the
"20-idea method" you take a pad of paper
and you write your goal or problem in the
form of a question at the top of the page.
For example, if you wanted to increase
your income by 50 percent over the next
year, you would write something like,
"what can I do to increase my income by 50
percent over the next 12 months?"
The more specific the question, the better
the quality of answers generated. Once you
have written the question, discipline
yourself to write 20 answers to the
question. This is the point at which you
let your mind flow freely. Write down
every answer that comes to you. Don't
worry about whether it is right or wrong,
intelligent or foolish, possible or
impossible. Just write 20 answers such as
"work harder", or "work longer", or "work
faster.". eventually, you might start
writing answers like, "change jobs", or
"introduce new products or services", or
"start my own business." Don't be afraid
to write down ridiculous answers. Very
often, a ridiculous answer triggers a
breakthrough thought that might save you
years of hard work.
Once you have at least 20 answers, go back
over the answers and select the one answer
that seems to be the most appropriate for
you at this moment and begin working on it
immediately. You will often have an
instinct or feeling about a particular
answer. It appeals to you for some reason.
There is an unconscious suggestion that
this answer may be the beginning of the
solution that you are looking for.
If you really want to double the creative
impact of this exercise, transfer this
answer to the top of a new page and then
write 20 ways that you could implement
this answer in your life. You will be
astonished at the outpouring of creative
ideas that seem to course through your
hand and onto the paper. |
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CSLs Activitites |
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Are You in Pain, Out of Shape and
Overweight?
Do You Have a Stiff Neck or Back?
Get Back on the Fitness Track!
Karen Morse, CSL owner of I
Shape U Fitness offers a fun and
informative two (2 1/2) hour workshop to
teach you how to effectively stretch your
way back to health utilizing the
resistance ball and your own body.
You will be fitted to a proper size ball!
- Learn these simple techniques to
alleviate tension and muscle pain!
- Save time and money on doctor visits and
prescription pain medications!
- Upper neck and back release techniques.
- Easy abdominal exercises to eliminate
back pain.
- Lower body stretches for tight legs and
hips.
Sat., Aug. 28, 2004.
9:00 - 11:30 A.M.
Pre-registration: $87.00 (includes 1
large resistance ball or 2 small release
balls)
Location: 2350 Honolulu Ave., Montrose, CA
91020
Call to register: 818. 249.2425 or
800.535.0143 or email her at kmorse29@earthlink.net
For more information go to »
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CSLs Activities |
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Has business casual become indecent
exposure?
Do you know that you have only 7 seconds
to make a first impression? 7 seconds may
determine whether you get a job, make a
sale or gain respect
This seminar will teach you:
- How to create a brilliant and
positive image
- Effective body language techniques
- The power of color and your true
personality
- Learn to shop in your closet
- Building the perfect business wardrobe
- Learn some amazing new makeup and beauty
tips with our award winning makeup artist
- Save time and money with the ultimate
shopping plan and much more
Saturday, September 18th, 2004
10:00 AM-4:00PM
Total Investment: $197.00 (includes
full-day seminar, one-hour free coaching,
lunch and lots of surrpises!)
Class size is limited to 20 Amazing
Ladies! Don't miss out and register early!
Call 818-567-0989
Lori Ann Robinson, CSL,
certified image and fashion consultant,
who has spent many years in Hollywood as a
style expert, will enlighten you to gain
the confidence and respect you deserve
with this informative and lively seminar.
Lori works with busy professionals who
want to polish their image and
appearances.
Click here to register or to find more
information » |
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How To Write Irresistible Ad Copy (part
II) |
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Writing display ad copy is much more
involved and should really not be
undertaken by even the brightest English
graduate without some expert help. As we
stated earlier, ad copy writing is one of
the highest- paying of the creative
professions, mainly because it is so
difficult to do.
If you must do it yourself, here's a
few things you can do to make the task a
bit more successful.
Making use of the techniques we mentioned
earlier, determine which benefit your
client is like to be most interested in.
Target the emotion that motivates the need
for that benefit in most people. If you
can do that, you'll hook the right person
or the product.
Hey, there's the lead for your copy! In
big letters, you're going to flag your ad
with LOOK BETTER LONGER! You might want to
bracket it top or bottom by writing in
smaller letters:
"Da-don't-run-run hose will help you
"LOOK BETTER LONGER" in the Da-don't-run-run
hose." If the client is interested in
runless hose, you've got her. If not,
forget it. Anything else you could use to
get a client who doesn't wear pantyhose
will cost your clients who do use them,
and that's a waste.
Once you've got the initial benefit out in
the open, either explain it or be very
sneaky about adding another. So say:
"These pantyhose will give you the
confidence in your appearance you won't
get with other pantyhose..." or "LONGER...
and without blowing your budget. These
will give you the confidence..." but the
best way to sneak in additional benefits
without looking pushy is to say: "LONGER!
Without blowing your budget, these
pantyhose will give you the..." using the
new benefit as a prefix.
And, oh, it's so much more complex than
that. It's obviously a development in
synthetic fibers that allows those hose to
be superior, so that must be included too,
because the customer wants to know why
they're so good.
Where do you mention it though? It might
be just as effective to get to it right
after the heading, in this manner:
"LOOK BETTER LONGER! Thanks to a new
development in synthetic fibers, Da-don't-run-run
panty hose will give you the confidence in
your appearance you won't get with other
pantyhose."
Then the money aspect. And how do you do
that? Do you make the sentence longer or
start a new sentence? YOU MUST WEIGH EVERY
WORD WITH A SURGEON'S CARE! And what about
a coupon at the bottom?
Do you use a small order form or use the
address of the company? How many words do
you need, and if you need a lot of words,
can you afford the space it will take to
print them?
Get a word count, and fix it within fairly
narrow limits or you'll bore the reader or
leave no room for graphics or blank space,
which you must have to some degree for
proper esthetic effect.
Speaking of graphics, what will you have
to use? Will you have to make your own?
(Clip art used by most dealers is horribly
tacky.) And heaven forbid, you design an
ad based on another successful campaign by
another firm with similar products... and
it works well that it sends their sales
rising! It could happen.
There are many firms, probably even in
small cities, that specialize in print
media advertising, and many do excellent
jobs.
The fact remains, though, that you know
your product better than the agency, and
you probably know how you want to sell it.
You might have ideas for wording,
graphical layout, any number of things. If
you truly want to make your campaign, and
especially at that crucial first campaign,
as profitable as possible, use the
services of a graphics firm that composes
print advertising at the very least, and
ad agency at the best.
By the way, we've discovered a lot of
graphics houses have some frustrated ad
copy writers who can give you expert
direction at low cost if you'll only ask.
Be ready to take in all your ideas at the
time you get your ad done. Every bit of
work you do yourself should come off the
bill you'll be paying for the job, since
it cuts the time the agency or graphics
house has to take to prepare the ad.
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FREE SEMINAR PREVIEW! |
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Thinking about becoming a Seminar
Leader or a Public Speaker?
Do you want to start your own part-time or
full-time Seminar Business?
ASLA is the right organization for
you. We are a complete support system for
seminar leaders, public speakers,
trainers, coaches.
Come to our FREE PREVIEW and review
our products, meet our staff and network
with other people who share your passion
about seminars.Learn how to market
your business with the use of seminars.
Attend a free preview session and learn
specific strategies and techniques that
will enable you to make money and achieve
your professional goals.
Join us Wednesday, September 1st,
2004 between 11:00am - 1:00pm
at the University City Club in Pasadena,
175 N. Oakland Ave.
Reserve your seat now!
Call 800-801-1886!
Click here to reserve your seat » |
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Quick Links... |
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