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Welcome to ASLA, an organization dedicated to
seminar leaders, speakers, trainers and coaches.
Our mission is to train those interested in
becoming a seminar leader or a public speaker and make
them some of the most successful, powerful and
inspiring presenters in the world.
If your goal is to make a difference in other people's
lives, ASLA is here for you. Become part of our
community of successful seminar leaders and public
speakers.
Your success is our success and we are dedicated to
it!
Seminarily Yours,
June Davidson
ASLA President
Message from the ASLA President
"Plan ways and means of making use of new
concepts and techniques. Never be afraid to try out
new ideas" says Paul J. Meyer, Success Motivation
International Foundation.
ASLA's concept of putting together one day
workshops for the Business Community is now a reality.
This is our platform for our CSLs to do their
seminars.
The kick-off date is July 21st with "Business
Partnering" Workshop.
We have scheduled "Free Publicity", "Customer
Service", "Writing a Business Plan", "Sales and
Marketing", "Telephone Techniques", "Internet
Marketing". Many more coming soon!
Call us at 800-801-1886 or email at info@asla.com
to become a featured speaker.
The Annual "Seminars at Sea" Cruise
will be the day after Thanksgiving and we have a great
panel of CSLs presenting "Fit, Fabulous and
Fun".
Karen Morse, CSL, CAC - "Intuitive Eating"
Sheryl Piland, CSL, CAC -"Your Perfect Image"
Karen McCarter, CSL, CAC and Geri Rouse, CSL, CAC -
"Make-up Made Easy"
"Make a decision and take action. When you decide
to make use of an idea, take the appropriate steps to
make your goal a reality." said Paul.
Please send us
your questions at info@asla.com
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FREE SEMINAR PREVIEW! |
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Thinking about becoming a Seminar Leader or a
Public Speaker?
Do you want to start your own part-time or
full-time Seminar Business?
ASLA is the right organization for you. We
are a complete support system for seminar leaders,
public speakers, trainers, coaches.
Come to our FREE preview and review our
products, meet our staff and network with other
people who share your passion about seminars.
Learn how to market your business with the use
of seminars.
Attend a free preview session and learn specific
strategies and techniques that will enable you to
make money and achieve your professional goals.
Join us Wednesday, August 4th between
11:00am - 1:00pm at the University City Club
in Pasadena, 175 N. Oakland Ave.
Reserve your seat now!
Call 800-801-1886!
Click here to reserve your seat » |
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11 Tips On Client Loyalty |
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1. Let them know if every way possible that you
care about their business and profit.
2. Start a tip sheet for helpful items that are
timely.
3. If you read something that pertains to their
business world, clip and mail to them.
4. Call them and give a personal introduction to
someone you know who might need their services.
5. Become the best net worker for your clients and
ask them for information to give out.
6. Write personal notes of appreciation.
7. Send clients your free newsletter.
8. Reward them when they give you a personal
introduction to a possible client.
9. Write articles for their association or other
publications.
10. Contact on special dates-especially one-year
anniversary with their long business with you.
11. If they are local invite them for lunch or
coffee- make it worthwhile by introducing them to
a possible new client. |
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Articles from our CSLs "The Power of Words" |
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by Dr. Joyce H. Brown, CSL, CAC
Words have tremendous power and can build or
destroy relationships. Once they are spoken, they
are like arrows and cannot be recalled. One of
life's greatest challenges is to harness the
tongue!
Words can hit like a fist and hurt, or they can
soothe, comfort, guide and teach. How we use words
to hurt or help another is our choice - their
reaction is not. Words are powerful tools for
influencing others and can peace, lead, and direct
thoughts.
Words lead our thinking and form mental pictures.
As an example, what would come to your mind if I
told you not to think about a pink elephant with
yellow ears and big green spots all over him. I
told you NOT to think about that pink elephant,
and you did. In fact, the more I would tell you
not to think about the big pink elephant with
yellow ears and big green spots, the more vivid
picture of him would come into your mind. Even if
you forced yourself to think of something else,
you had to think about the big pink elephant first
in order to know what it was you were not supposed
to think about.
Our words create attitudes and mental pictures
for others. Our attitudes toward other people, and
our thoughts create our mental pictures which
greatly influences the words we speak to others.
We can attract others to us or push them away by
our words. Therefore, it is important to choose
our words carefully. WORDS can have a strong
positive or negative effect - all by themselves.
Words to avoid for a better relationship.
A book of rules include the following list of
words to make a point. However, when they are used
in conversations, the words are usually perceived
as being harsh. They may automatically set a
negative polarity in the other person and tend to
take away the person's own power and free-will
choice. Some of these words act as commands;
others diminish any exceptions to a differing
opinion. Often, these words can make the other
person feel "cornered" and may be detrimental to
relationship.
SHOULD, OUGHT, MUST, HAVE TO, ALL, EVERY,
ALWAYS, NEVER, TRY, BUT, CAN'T, DON'T, IMPOSSIBLE.
Replacement words The following words
and word combinations are "fluffy words". They
expand parameters. They tend to empower the other
person and encourage them to search for options.
They are also good words to improve relationships.
These words are very useful in teaching as they
lead people into thinking and becoming more
self-disciplined.
WHAT IF, HOW, HOW WOULD YOU FEEL, MAY, YOU MAY
WANT TO, PERHAPS YOU COULD, PERHAPS, CURIOUS,
WONDER, SO, AND.
If I understand your correctly. (one of the most
effective phrases to encourage others to think and
talk!)
Six important words: I am sorry and I love you
More important than what we say is what someone
perceives we said. We are all still learning, and
we are all at our own level of growth. Others
react and learn from our words. Our words and
their tone can help create more harmony in our
life, in our home and in our relationships. We can
reap heavenly and miraculous results with our
words. |
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18 Ways to Use the Word "FREE" in Your Ads |
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1. The word "FREE" is still the most
powerful,... the most often used word in
advertising today! If you have anything to offer
FREE to others, you can use this powerful word! It
pulls orders better than any other word! Here's
some ways to use it:
2. ONE thing FREE when you buy Another! This can
be the way to get people to order from you! A
second one is FREE, with the purchase of the
first!
3. Buy 2 - get the third FREE! This can be used to
get MORE and LARGER orders! Giving away ONE, with
the purchase of two others!
4. Fourth FREE, with purchase of Three! Tire
stores and Publishers offer a 4th FREE, when you
buy Three others at regular price!
5. FREE "Trial Size"! Give away one that's smaller
than usual, hoping that people will LIKE what you
give them, and want to buy more!
6. FREE Bedframe, with purchase of A King Set!
Lots of mattress stores use this type of ad!
Offering some sort of "premium" FREE with
purchase!
7. FREE Introductory Class! This usually is
offered with purchase of a Computer; Microwave
oven; etc. (Free Memberships in clubs, etc!)
8. Use it FREE for 30 days! Allow people to use
something; to use your product or service, FREE,
for a limited time! (Enticing them to order!)
9. FREE Service with each purchase! This is used
often by Pizza companies, and cleaning services.
Free delivery; Free Folding; etc.
10. FREE Interest for 3 months! Many loan
companies and others offer this to entice
customers to buy from them! It's delaying
something for a time!
11. Fast service, or it's FREE! It's Hot, or it's
Free! (7- 11 offers Hot coffee). Denny's says "10
Minutes, or it's FREE!" Customers come to see!
12. 2nd Topping is FREE, with purchase of a Large
Pizza! That about says it all! (Free Extras; Free
Colors; Free Inks; No extra charge at Printers!!)
13. FREE Details! This is used by a LOT of
advertisers, who sell products by mail! Let 'em
know you'll send information FREE, just to write
and ask!
14. Buy 2 ads, get a 3rd (or 4th) FREE! This is
another way to get Long Term advertisers! They get
FREE ads, with every 3rd or 4th they buy.
15. FREE Commission Circulars! Many Prime Sources
are willing to offer you FREE circulars (some for
postage) to obtain dealers! Free Dealer Info!!
16. FREE Typesetting, with purchase of an ad!
Publishers offer this FREE service to obtain new
advertisers! (Why pay extra for it, if it's FREE?)
17. FREE Catalog! Many companies send out Catalogs
FREE to anyone who writes and asks for one! More
sales result! (Free Downline Recruiting!)
18. FREE Sample Copy! Some companies will be
willing to send you ONE FREE to entice you to buy
more later! (Free Cassette; Free Introductory
Video, etc!)
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How to Assure Business Success |
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« Use stories during public speaking engagements
to illustrate points and state the point in
addition to telling the story. Always make your
story relevant to the subject at hand.
« Select stories to match the intelligence,
experience, occupation, and age of the audience as
well as the nature of the occasion. You don't want
to talk over the heads of the audience members and
you don't want to bore them with stories that are
too simple.
« Space stories at intervals to provide a change
of pace and to reemphasize your message. Remember
from Chapter 5 the listening pattern you want to
create in the audience.
« Tell about your troubles, stupidity, or
ignorance. People like you when you use
self-effacing humor because they see themselves
mirrored in your weaknesses.
« Eliminate inconsequential detail. Use the fewest
number of words that convey the message in an
interesting fashion. Writing the story out will
help you see words that can be eliminated without
hurting the story.
« Keep your humorous stories short during your
public speaking engagements. The size of the laugh
is inversely proportional to the number of words
used to get to the punchline.
Rule: The longer the story, the funnier
it must be.
« You must make jokes and humorous stories
believable up to a point.
« Use factual, specific details that the audience
can relate to, i.e., say the brand name like
Lots-o-Suds rather than a laundry detergent.
« The more truthful and specific the story sounds
the more your audience will get caught up in what
you say.
« Specify the location of a joke or story. If
your story takes place in a restaurant say, "I was
at Jerry's Sub Shop in Rockville, Maryland, the
other day." This gives the audience something
concrete to think about, which makes them more
involved mentally.
« When crafting a story, use people, places, and
things the audience knows. When the audience is
familiar with the elements in your story, they
will become even more involved. As soon as you
mention the company cafeteria, their minds race to
the cafeteria to meet you and find out what
happens. However, don't use humor that is too
inside. Only a few people will understand it.
« Emphasize the adjectives and verbs in your
stories to make them sound more interesting. Try
it. Look around where you are right now and
describe anything you want. Really put punch
behind the adjectives and verbs and see how your
description comes to life. Use specific and
interesting verbs and adjectives. Say I was
exhausted, not I was tired. Say, her head was
nodding and drooping, not her head was down.
« Learn your stories. In a normal speech if you
forget the exact thing you wanted to say, you can
improvise and go on. But if you leave out an
important detail in a story or if you accidentally
give away the climax too soon, you have a mess on
your hands. I tell a story at least 30 times in
private before I'll test it in front of an
audience.
« Use true facts from your own life. This makes it
easier for you to tell the story because you lived
it and you can learn it faster too. Also, someone
else can't steal your story as easily if all the
facts have to do with your life.
« Use appropriate emotional language to hook
the listener. (Refer to this website's "Emotional
Lanquage" article for reference.)
« Construct a humorous story so that it concludes
abruptly with a climactic word. Don't utter
another syllable or sound after this climactic
word. You might squelch the laughter you worked so
hard to get. Exception: Some stories
get laughter all along the way.
« More of these stories are used by humorists who
are expected to be funny all the time.
« Work out different lengths of the same story to
fit different time segments. (Yes, I've snuck a
Don't in the Do's section.) Don't memorize your
stories word- for-word. This way you won't feel
forced to say every word, every time you tell the
story. You can change the length of the story
easily by adding or subtracting detail.
Super Trick: Have a quotation ready
that makes the same point as your story. If your
time is shortened, you can cut out a story and
replace it with a quote.
« Slant your story to the intended audience. When
telling a story to a group of executives you would
probably want to use different language and
emphasis than if you were telling the same story
to a group of secretaries. Change nonessential
elements of the story to make a better connection.
« Use terms like Imagine this, Have you ever had
an experience where ... Let me take you with me to
... to draw the audience into your stories.
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