Together we realized people need to experience a coach to make a decision if there is a match. In reviewing and doing some research work designed just for coaches we concluded they needed the book "How to market your coaching practice with seminars".

The book is finished and in the final stages of the cover. It will be available shortly as an ebook then from the publishers as a soft cover.

You will be able to order both the ebook and the soft cover one through our website. An investment of $17.00 plus s&h will give you some outstanding insight to launch or fill your practice. $2.00 from each sale will go into our scholarship fund.

"How to get your first book published" is an excellent study program authored by Bob Bly for ASLA. Bob is well known CSL and a great speaker. He has over 50 books published and is recognized as an authority on the subject. This six audio tape and workbook progarm is available for $197.00 from ASLA.

Those of you who have attended the University Program know that the first thing we teach is to establish yourself as an expert in your subject area. Writing and publishing your own book is great way to begin.

For information and to order call 800- 801-1886. 

To review click below »

In 1988 after a very successful military career, I wanted to find and join an organization that would build upon my career management skills and certified instructor-training background. My research for such an organization took me to numerous places and workshops in and out of California and to various organizations in other states and cities. Although all of these organizations and workshops were great in some respect, and most of them were helpful, and contributed to my personal growth, an important piece was still missing.

While searching for new ideas, I started working on a Master's degree on January 7, 1991 in Educational Administration at Pepperdine University to improve my research skills and find the right fit for a new career. After graduation on April 11, 1992, I used my improved research skills to expedite my efforts to find an organization that would allow me to creatively construct a meaningful new career with my wife and children based on interest, desire and passion. I started McCutcheon Enterprises, a Management Consulting, Small Business Training and Seminar Company, in November of 1991, while at Pepperdine with that goal in mind.

While doing research in February 1994, I discovered the American Seminar Leaders Association (ASLA) -an organization that trained and certified seminar leaders. After approximately 8 months of discussions with James Day, a marketing expert, Paul Karasik, "How to Make it Big in the Seminar Business" and additional research, I discovered that ASLA was one of the best organizations to join based upon my need to create a new meaningful career and life style with my wife, Aletha and children, Melinda, Moses, III and Matthew. I was certified as a Seminar Leader in November 1994. Based on additional research and approximately 18 months after my certification, my wife and I decided to purchase an ASLA turnkey business called "High Achievement Goal Setting." This was the beginning of a very successful journal with ASLA's current President, June Davidson.

In 1997, turning once again to further education for direction, I entered Pepperdine's doctoral program in Organizational Leadership. As I read and reflect, I gradually came to a realization. I had found what I was really looking for; I found my life purpose: it would be to help other people find theirs. In the course of time, using the high achievement goal setting turnkey model as a foundation, I developed an integrated program that included exploring educational and career opportunities, developing computer skills, and, most important, finding a life purpose which teaches students how to answer the question, "What's after high school for me?" I called the program School-To- Success. Throughout a 2-year period, I pilot-tested the program with students whose ages range from 4 to 92. The results were gratifying.

My high school students found themselves for the first time identifying something they loved to do and, as a result, were suddenly excited about their futures. My older students, some of whom were senior citizens, were able to find new purpose and redirect their lives. One women in her 50s reported that in the course of the program, she discovered skills she did not know that she had. As a result, she started her own business, making and selling signs.

In conclusion after 15 years of research, Certification as a Seminar Leader with the American Seminar Leaders Association, and a Doctoral Degree in Organizational Leadership from Pepperdine University with special emphasis in life purpose, creative goal setting and career planning, the mission of the School-To-Success project is as follows: We help youth and adults, and especially youth ages 12-18, discover their purpose in life, develop life skills, set clear goals, and create plans to take their personal and professional life to a higher level in the areas of service, leadership and entrepreneurship.

School-To-Success was built from the best of the following models: McCutcheon 4 question interest based concept, ASLA high achievement goal setting model, the School to work model, the school to career model, and skills identification in trios by John Crystal and Richard Nelson Bolles.

School-To-Success "Train-the-Trainer" workshops are now being offered at a "Special Discount" to Certified Seminar Leaders with the American Seminar Leaders Association who have a background in education and/or business and have an interest in the School-To- Success mission of helping young people plan for a successful life and future career. Both, part-time and full time income opportunities will be available. Interested seminar leaders and members of ASLA will be required to attend a 3 day School-To-Success "Train- the-Trainer" workshop and be certified as a School-To- Success Seminar Leader with the mission of working with youth in the K-12 environment in the areas of career planning and development.

For additional information concerning the School-To- Success opportunity, please visit the following websites: www.schooltosuccess.org, www.asla.com ,or call Dr. Moses McCutcheon, Jr. at the School-To-Success Foundation Incorporated at (323) 759-9868 or the American Seminar Leaders Association (ASLA) at (800) 735-0511.

For more information on School to success »

3. Put enthusiasm into your voice and look forward with excitement about doing the seminar. Enthusiasm is contagious. It will affect your attendees and they will be more receptive to learning.

4. Do an icebreaker that will relax, entertain and create the mood for learning. It is up to you to set the stage within a few minutes of the beginning of the session.

5. Do the Agreement with your audience as to what is expected of them during this seminar, i.e. participation, questions, commitment.

6. If you are working in a small group, have each one introduce themselves and ask what they would most like to get from the seminar. As you do this write it on a flipchart as this will also keep you on target and they will know how they are doing.

7. Outline the vision of the outcome of the seminar. Remember you are like a lighthouse. A beacon that lights the way and shows them the pathway to success for them.

The lack of a second powerful close after the question and answer period could negate much of the impact that was created throughout the program. Make sure you have two good closes whenever there is a possibility of a Q & A session.

Trick: Purposely omit material that you know will evoke certain questions. When the questions come, give a preplanned answer that appears spontaneous. They'll think you are a genius.

Since we are now living in the time of e-mail and the more common use of the written language, it is time for an English lesson.

So, with tongue firmly in cheek, here are some rules to keep in mind when using the Queen's Engerlish:

17. Eschew ampersands & abbreviations, etc.
18. One-word sentences? Eliminate.
19. Analogies in writing are like feathers on a snake.
20. The passive voice is to be ignored.
21. Eliminate commas, that are, not necessary. Parenthetical words however should be enclosed in commas.
22. Never use a big word when a diminutive one would suffice.
23. Kill all exclamation points!!!!
24. Use words correctly, irregardless of how others use them.